Gorges & Company Volvo

New Inventory
Market Value Pricing (MVP)

Market Value Pricing is a pricing method that Gorges & Company has developed to ensure our customers feel confident the price they are paying is a great value. We continually shop our vehicles, as well as our competitor’s, on websites such as Cars.com, AutoTrader.com, Edmunds.com among other sources to make sure that our vehicles are priced fairly for you, our customer. We also make sure our vehicle pricing is in line with NADA Retail and KBB Retail to be at or below market value. There are some instances where our vehicles are priced above or below Retail and market value. A couple of reasons could be as follows:

Good reasons for a vehicle to be above NADA, KBB or Market Value:
  • Extremely unique vehicle to the market
  • Complete history of vehicle and complete service records
  • Vehicle with zero blemishes, excellent condition
  • Very low mileage
  • Supply and demand of a particular vehicle

Good reasons for a vehicle to be below NADA, KBB or Market Value:
  • Oversupply of exact vehicle in inventory or in the market
  • History of the vehicle
  • Interior and or exterior condition
  • Value of the type of vehicle has been reduced

By doing our research above we can now MVP our vehicles at a price that the customer can easily recognize and except as having excellent value. It allows the customer to concentrate on purchasing the right vehicle from the right dealership instead of constantly having to worry about whether or not they are getting a good deal. It also ensures the customer an excellent price at any time, without having to wait or wade through special promotions or gimmicks.

We thank you for choosing Gorges & Company Volvo for your next pre-owned vehicle!

Call, visit, or email us today for more information... 316.630.0689